Design Works: A Guide to Creating and Sustaining Value through Business Design, Revised and Expanded Edition
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Design Works: A Guide to Creating and Sustaining Value through Business Design, Revised and Expanded Edition

"Rotman-UTP Publishing" series

by Heather M.A. Fraser
  • academic
  • general-other-non-fiction

Design Works is a second-edition collection of best practices that serves as a leader’s guide to driving innovation within the enterprise through the strategic and design-inspired practice of Business Design.

It is well recognized that enterprise success requires ongoing innovation to create new value and sustain success. That requires a disciplined integration of exploration, sound strategic decision-making and leadership at all levels of the enterprise. While the resurgence of design thinking has proven to catalyze fresh thinking, it can fall short if not fully integrated with the business strategy of the enterprise, mindful stakeholder engagement and the evolution of enterprise management systems.

This book builds on the fundamental principles of the first edition of Design Works. It expands on how to effectively navigate progress through strategy integration, effective stakeholder engagement and blending design-inspired practices with analytics to build a compelling business case for investment in value-creating efforts.

Like the first edition, it includes valuable frameworks, inspiring stories and practical tools to drive growth and innovation in any type of organization. Clear principles for leading innovation, new methodologies, and new stories provide insights into how a variety of organizations have leveraged the principles and practices of Business Design.

Contributors

Heather M.A. Fraser, author

Heather M.A. Fraser is an adjunct professor at Rotman School of Management at the University of Toronto and Co-founder of Rotman DesignWorks, University of Toronto.

Rights Holder

Rights Holder: University of Toronto Press

email: mmccormack@utorontopress.com

website: https://utorontopress.com

rights available: World

Additional Information

number of pages: 320

publication date: 03/15/2019

Original language of pub: English

Materials Available: complete manuscript